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MODULAR POP-UP SHOP

DelRio London has invited Vlad Tenu to design a sculptural display feature to support the presentation of their shoes at various fashion fairs and trade shows. Initiated by the opportunity of having a pop-up store in the shopping centre Le Bon Marché in Paris, the design solution was to create a modular system that could be rearranged and re-configured in various ways for different space configurations and display features.

he sculptural feature of the modular pop-up store for DelRio London has also been re-configured at the Revolver Trade Show in Copenhagen in August 2015. Initially designed for a pop-up store in the shopping centre Le Bon Marché in Paris, the modular system proposed by Vlad Tenu for this project has opened many opportunities in rearranging and re-configuring the pop-up in various ways for future fairs and shows.

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