Doing is everything
Vlad Tenu was invited to design a series of typographic art pieces made of recycled materials, to be showcased as window displays in the Nespresso main boutique stores in Bucharest. The art pieces were part of a wider campaign around recycling entitled Doing is Everything.
making of
Born from the idea of upcycling, the letters have been made from recycled cardboard, reused printed brochures and cork. The design process involved an algorithmically generated fluid pattern created following a mathematical model called Reaction-Diffusion.
Zero Waste
The pattern creates equivalent positive and negative shapes and therefore the project was based on the idea of Zero Waste by using both the cuts and the offcuts for each side of the letters. The natural textures of the cardboard and cork were animated through the interlacing of the colourful discarded prints.
The project was realised in collaboration with Galateca Gallery in Bucharest. Many thanks to everyone involved in the process.